Saturday, November 12, 2011

Notes/quotes/paraphrasing from 'Cradle to Cradle, Remaking the Way We Make Things'

Chapter Two
"Why Being 'Less Bad' is No Good"

- Vocabulary from the "less bad" approach:  reduce,
  avoid, minimize, sustain, limit, halt.  


- Thomas Malthus:  Late eighteenth century warning 
  that humans would reproduce exponentially with 
  devastating consequences for humankind - from 
  Population:  The First Essay. 1978 in response to
  William Godwin who espoused man's 
  "perfectibility."

-  Literary figures:  English Romantic writers,
  William Wordsworth and William Blake spoke
  out against an increasingly mechanistic and urban
  society.  Americans George Perkins Marsh, 
  Henry David Thoreau, John Muir, Aldo Leopold.
  From the Maine woods, Canada, Alaska, the 
  the Midwest, and the Southwest spoke out on 
  behalf of the landscape - some went on to help
  form conservation societies such as the Sierra Club
  and the Wilderness Society, to preserve wilderness
  and keep it untouched by industrial growth.

- Rachel Carson's "Silent Spring", 1962:  The 
  romantic strain of wilderness appreciation merged
  with the scientific:  Carson pointed out 
  environmental offenses at the chemical level -
  human-made chemicals, pesticides, and DDT 
  in particular.

- Paul Elrich's "The Population Bomb", 1968, 
  predicted resource shortages and famine in the 
  1970's and 1980's.  Went on to write 
  "The Population Explosion" with his wife Anne in
  1984.  

- A message to consumers from Robert Lilienfeld 
  and William Rathje's 1998 "Use Less Stuff:
  Environmental Solutions for Who We Really Are".
  Western culture has a devouring impulse 
  comparable to drug or alcohol addiction for 
  which "recycling is an aspirin, alleviating a 
  rather large collective hangover .  .   . 
  overconsumption.


- It wasn't until the mid 1990's that industries 
  themselves began to listen to the growing number of 
  urgent messages and warnings.


- The 1992 Rio Earth Summit concluded with an 
  agreement to refit industry with cleaner, faster, 
  quieter engines.  No agreements were binding,
  unfortunately, but the notion of eco-efficiency
  was born and began to permeate industry as a  
  choice strategy of change. 


- Eco-efficiency:  "doing more with less."


  The Four R's:  Reduce, Reuse, Recycle - and Regulate

- Reduction, although a central tenet of eco-efficiency,
  reduction in toxic waste created or emitted, 
  quantity of raw materials used, or the product
  size itself, serves merely to slow these things down,
  allowing them to take place in smaller increments 
  over a longer period of time.


- Reuse can make industries and customers feel
  that something good is being done for the 
  environment, because piles of waste appear to go
  "away" when often they are simply being 
  transferred to another place. 


- Recycling, in most cases, is really just "downcycling."
  It reduces the quality of a material over time due, 
  in large part, to the fact that most man-made 
  materials were not designed to be reused.  In 
  addition, just because a material has been 
  recycled does not automatically make it
  ecologically benign.  Downcycling can also
  be more expensive for businesses partly 
  because it tries to force materials into more
  lifetimes than they were originally designed for,
  thus expending more energy and resources. 


- Jane Jacobs, "Systems of Survival":  Describes
  two fundamental syndromes of human 
  civilizations:  the "guardian" and "commerce" 
  that, by their very nature, have conflicting
  agendas. Money, the tool of commerce, will
  corrupt the guardian.  Regulation, the tool of
  the guardian, will slow down commerce - 
  businesses will naturally seek to cut costs by
  avoiding regulation however they can, thus 
  giving unregulated and potentially dangerous
  products a competitive advantage.  This also
  fosters " end of pipe" solutions where regulation
  is applied to the waste and polluting streams of 
  a process or system, after the damage is already 
  being done. 


  Efficient - at What?
 
 - Question the general goal of efficiency for a 
   system that is largely destructive - consider energy
   efficient buildings:  building "shells" have 
   become much better insulated, reducing air flow
   flow back and forth between inside and outside 
   and have reduced energy use to maintain climate
   control.  However, this also strengthens the 
   concentration of indoor air pollution from poorly 
   designed materials and products in the home - 
   overly efficient buildings can be dangerous.

    
 - Designing for efficiency can create problems 
   structurally in building design, agriculturally 
   (through the elimination of ecological diversity), 
   and industrially,  through the distribution of 
   pollution in less obvious ways.  


- Efficiency is not much fun:  compare to beauty,
  creativity, fantasy, enjoyment, inspiration, poetry,
  etc.  Efficiency is not ALL bad, it just lacks 
  independent value and should not be pursued
  for its own sake, or purely for financial gain. 


- Instead of presenting an exciting vision of change,
  conventional environmental approaches focus
  on what not to do. The goal is zero:  zero waste,
  zero emissions, zero "ecological footprint."  
  But this is to accept things as they are.  What
  about an entirely different model?  What if we
  replace "be less bad" with "be 100% good?"




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